Small Business Marketing

3 Mistakes Not to Make For Your Nonprofit Website

In the United States alone, there are over 1.5 million nonprofit organizations. With all of these organizations comes website creation and how to gain a target audience and get your nonprofit out into the world! Keep reading to learn more about mistakes you don’t want to be making for your nonprofit’s website!

What is a nonprofit organization?

A nonprofit organization or a not-for-profit organization brings people together to work on social causes or advocating for a connected point of view. There are a couple different kinds of nonprofit organization types in the United States that are essentially viewed as a business or corporation that has been given tax-exempt status by the Internal Revenue Service (IRS).

Now that you have a better understanding of what a nonprofit organization is, let’s dive into the mistakes you don’t want to make for a nonprofit’s website.

1. Not Being Mobile Friendly

Mobile devices and technology are constantly being used by individuals, so having a mobile-friendly website for your nonprofit is crucial. As your website may provide a section for donations, ensuring people can make those donations from their phones allows ease and effectiveness while they may be on the go and not near a computer.

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2. Failing to Provide Credibility 

As new people are coming to your nonprofit’s website, demonstrating credibility that you are a real organization can be crucial. By demonstrating credibility, it can improve the trust between your organization and those visiting your website.

Wondering how to display your credibility? We can help with that! There are a few different ways this can be shown on your website such as:

  • Showcase amount of money raised

  • Share information about projects/programs

  • Share stories that show your impact

  • Display the personality of your organization

3. Difficult to Navigate

Having a website that is hard to navigate is an instant turnoff for new visitors or users. There may be a couple issues to why individuals are struggling to navigate your website. 

Out-of-date website pages can lack effectiveness and ease, so ensuring you take the time to update your pages and visuals can increase the ability to use your website. Another reason for difficulty may be too much content on the homepage. Make sure your homepage shows topics that may be discussed on other pages, but don’t provide too many words that deem overwhelming to read.

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