For years Facebook ads have been a top way to increase your reach in digital marketing – but it’s important to know how to make the most out of your investment. Let’s take a look at some of the tricks we recommend businesses try in order to see the best results.
Be Aware of Your Facebook Ad Placements
It is only beneficial to you and your investment to the Facebook ads you are going to run to make sure you are optimizing the location in which they will be seen.
To discover your top ad placement locations utilize the Facebook Ad Manager’s Breakdown feature and view your placement within the dropdown menu.
Use the data from your top placements to better understand where your ads need to be/ need bids, and remove those that are not performing.
Include Facebook Ad Rotation to Increase Variety
Avoid struggles of repetitiveness and oversaturing pages to your target audience with one ad seen multiple times. Provide ads that are able to go on rotation to still send the message you are wanting to your audience to receive, but switch up the visuals for the viewer.
Not only does ad repetition cause viewer fatigue and cause people to feel bored of your ad, it also will affect your CPC (cost per click) by increasing the amount you will need to spend to achieve the same results.
How do you avoid this?
Include a variety of ads to run on different weekdays on Facebook
Create sets that display the same message but appear different and unique
Stay Creative with Your Facebook Ad Campaigns
It is a tale as old as time, and fortunately one that reigns supreme no matter what other optimizing tools you decide to use. It is valuable and smart to keep your Facebook ads creative and unique from the competition, not only in your field but from what you think others might be already viewing on Facebook.
Grab the attention of the user and create an easy to understand and straightforward message that takes out all of the thinking, and provides them with an answer to a problem they are having.