Amanda Lundstedt Marketing as a Service Menu


focus on what you do best, we’ll handle the rest.

Marketing as a Service

Amanda Lundstedt is a local entrepreneur, business coach and educator running for Pleasant Hill City Council. The plan below aims to enhance digital advertising to bring in donors to the Citizens for Amanda Lundstedt campaign, building campaign awareness and ultimately resulting in positive election results.

 

Foundation

Marketing As a Service Base

  • Keyword Research (on going list and analytics included)

  • Optimized blog post monthly to enhance search optimization

  • PPC Campaigns Audit (google ads, facebook ads, re-marketing, etc.)

  • Backlink monitoring for bad links

  • Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)

SEO

Get Noticed on Search Engines

  • Backlink Outreach

  • SEM Rush Health Reports and Error Fixes

  • Ongoing H1/H2/H3  & Meta Data Updates 

  • Landing Page Optimizations

  • Manage Directory listings (Google My Business, Yelp, Chamber of Commerce, Bing, industry specific, etc)

  • Build Easy Checkout & Recurring Donation Option on the Website



Message on FB

 

Content

Marketing Plan to Attract Ideal Clients

  • Step 1: Present YouTube Marketing Plan for Amanda

    • Creative DSM to Outline Topics (4 a Month)

    • Amanda to Expand on Her Position

    • Finalize Plan

  • Step 2: Video Promotion

    • Take Video on Phone/Zoom/Go pro

    • Upload to YouTube with Description & Links

    • Release on Social Platforms

  • Step 3: Use Videos to Create Keyword Rich Blog Posts

    • Keyword optimization / Meta Data / H1/H2/H3 optimization / Insite & outbound link strategy

    • Post to Website

    • Create Snippet for Newsletter

  • Step 4: Social Plan

    • Advise Amanda on 1 LIVE a Week

    • See Below for Regular Posts

 

PPC Add-On

Optimized Paid Ads to Drive Traffic

  • Keyword Organization

    • Ad Grouping

      • Pleasant Hill

      • Small Business Owners

      • Professional Women

    • Theme Ad Testing

    • Broad/Phrase/Exact Match Bid Adjustments

  • Ad Creative Design work (up to 3 new ads a month)

  • Ad Schedule Optimization & Bid Adjustments

  • Ad Landing Page Optimization- Landing Page Per Key Issue

  • Suggested Ad Spend – Facebook, LinkedIn, Google, Yelp:

    • ~$10/ 1000 Ad Impressions

    • ~10,000 Population of Pleasant Hill

    • Repeat ~5x to Stop Scroll

 

Social Add-On

Ramp Up Your Social Media

  • Optimize profiles (about, links, cover and profile photos, messaging bots)

  • Analyze social media platforms and strategy

  • Connecting Business Goals with Messaging & Adding “Paid for by Citizens for Amanda Lundstedt for Council”

  • Posting Formula (2x week per platform- heavy FB & LinkedIn Focus):

    • Week 1:

      • Monthly Theme Focus

      • Things to Do in Pleasant Hill (or near)

    • Week 2:

      • Monthly Theme Focus

      • Women in Business Tip/Spotlight

    • Week 3:

      • Monthly Theme Focus

      • Customer Testimonial/Share a Customer/Book a Tutorial (keeping everyone up to date)

    • Week 4:

      • Monthly Theme Focus

      • Community Involvement Spotlight (organizations or past schooling/etc)

  • 3 Stories a Week Done for You

  • Engagement 5 days a Week

    • Commenting on shoulder industries

    • Replying to comments

    • Engaging with followers/influencers



Let’s Talk

Investment Total: $1100/Month + $550 Ad Spend