Black Phoenix Marketing as a Service


focus on what you do best, we’ll handle the rest.

Marketing as a Service

Black Phoenix Group is a boutique real estate brokerage focusing on connecting with the right clientele, embracing the environment and giving back through philanthropy.

The brokerage is looking to enhance digital advertising to increase brand awareness, and free up time spent on marketing. The goal for the marketing plan is to develop a system of content that really develops the brokerage’s unique selling proposition, a commitment to both personal and spiritual growth.

 

Foundation

Marketing As a Service Base

  • Keyword Research

  • Staying Current with New Opportunities and Connections

  • Backlink monitoring for bad links

  • Monthly web analytics

  • Bi-Weekly Email CheckIns

SEO Add-On

Get Noticed on Search Engines

  • Backlink Outreach

  • SEM Rush Health Reports and Error Fixes

  • Ongoing H1/H2/H3  & Meta Data Updates 

  • Landing Page Optimizations

  • Manage Directory listings (Google My Business, Yelp, Chamber of Commerce, Bing, industry specific, etc)



Discovery Call

 

Content Add-On

Content to Attract Ideal Clients

  • 1 Content Rich blog posts

    • Keyword optimization

    • Meta Data

    • H1/H2/H3 optimization

    • Insite & outbound link strategy

    • Rich images with alt data

    • Schema Markups

  • Landing Page Per Client Segment/Product

  • 1 Monthly Newsletter Email Marketing (generation, copywriting, testing, optimization)

  • YouTube Plan to Follow

    • 4 Video Ideas a Month

    • Creative DSM to Post on YouTube, Promote on Social & Add to Website

 

PPC Add-On

Optimized Paid Ads to Drive Traffic

  • Keyword Organization

    • Ad Grouping

    • Theme Ad Testing

    • Broad/Phrase/Exact Match Bid Adjustments

  • Ad Creative Design work (up to 3 new ads a month)

  • Ad Schedule Optimization & Bid Adjustments

  • Ad Landing Page Optimization

  • Suggested Ad Spend – Facebook, LinkedIn, Google, Yelp

 

Social Add-On

Ramp Up Your Social Media

  • Optimize profiles (about, links, cover and profile photos, messaging bots)

  • Analyze social media platforms and strategy

  • Connecting business goals with messaging

  • Watching DM’s and Re-sharing big member news to stories/feed

  • Listing Events (up to 12 a month)

  • Posting Formula (2x week per platform- FB, Instagram, LinkedIn, Twitter, Google My Business):

    • Post 1/Weekly: Monthly Theme Highlight

    • Post 1/Weekly: Engagement

      • Black Phoenix USP

      • What’s going on in the area

      • Interesting home trends

      • Stats

  • Ad Hoc Posting:

    • New Listings (Up to 2x wk)

    • Open Houses (Up to 1x wk)

    • Sold Updates (Round Up to 2x month)

  • 3 Stories a Week Done for You

 

Sales Add-Ons

Support Your Sales Team

  • Sales marketing design support (up to 4 projects a month)

    • Brochures

    • Flyers

    • Business Cards

    • Promotional Material Design

  • Design monthly marketing strategy- ie work with partners, holiday parties, workshops



Let’s Talk

Investment Total: $1450/Month

+ 350 suggested ad spend budget