I'm gonna go out on a limb here and say something controversial. Marketing automation can kill a business. If you're like many small business owners, you spend time listening to podcasts preaching about marketing automation. "Earn money while you sleep!" they say. "Set up chatbots that direct customers where you want them!" another has preached.… Continue reading Why Automation Can Kill Business
Category: SEM for Small Businesses
What is SEO Marketing
SEO stands for Search Engine Optimization, or in more basic terms, how you will rank higher in query results for search engines such as google. SEO iS a "free" element of your Search Engine Marketing (SEM) strategy which encompasses both on and off page tactics to rule keyword rankings. How Can Small Businesses Benefit From… Continue reading What is SEO Marketing
How to Attract the Right Clients
As small businesses, one of the most important pieces of your job (besides your product) is constant NCA, or new customer acquisition. We often lose focus by concentrating on how to get in front of thousands of people; versus interacting with the right audience. 5 Simple Steps to Targeted New Customer Acquisition Online 1- Analyze… Continue reading How to Attract the Right Clients
What is SEM and How Does it Impact Small Businesses?
Search Engine Marketing for Small Businesses SEM stands for Search Engine Marketing, otherwise explained as how customers find your product or service on the web. As more businesses move to the web, it is more important than ever to market your business on search engines like Google. But what are the steps and how do… Continue reading What is SEM and How Does it Impact Small Businesses?