ecommerce website contractor in iowa
NCA, Services, Small Business Marketing

Why Amazon is NOT Your Enemy

{ "@context" : "http://schema.org", "@type" : "Article", "name" : "Why Amazon is NOT Your Enemy", "articleSection" : [ "1. People Enjoy Shopping Online", "2. Amazon isn’t Taking Your Margin", "3. Amazon Will Do Your Warehousing & Shipping", "4. Amazon Has Their Own Customers" ], "publisher" : { "@type" : "Organization", "name" : "Creative DSM" }… Continue reading Why Amazon is NOT Your Enemy

marketing automation is bad
NCA, SEM, SEM for Small Businesses, Services, Small Business Marketing, Uncategorized

Why Automation Can Kill Business

I'm gonna go out on a limb here and say something controversial. Marketing automation can kill a business. If you're like many small business owners, you spend time listening to podcasts preaching about marketing automation. "Earn money while you sleep!" they say. "Set up chatbots that direct customers where you want them!" another has preached.… Continue reading Why Automation Can Kill Business

online and mobile marketing
NCA, SEM, Services, Small Business Marketing

What is Multi-Channel Online Marketing in 2019

It's important to understand how the major channels of  digital marketing are intertwined. This includes search advertising, mobile marketing, display advertising, and social marketing.  An effective marketer knows that each of these channels make up a piece to a much larger puzzle that guides the customer through a journey from discovery to purchase to advocate.  How To… Continue reading What is Multi-Channel Online Marketing in 2019

NCA, SEM, SEM for Small Businesses, SEO, SEO for Small Businesses, Services, Small Business Marketing, Uncategorized

What is SEO Marketing

SEO stands for Search Engine Optimization, or in more basic terms, how you will rank higher in query results for search engines such as google. SEO iS a "free" element of your Search Engine Marketing (SEM) strategy which encompasses both on and off page tactics to rule keyword rankings. How Can Small Businesses Benefit From… Continue reading What is SEO Marketing

NCA, SEM, SEM for Small Businesses, Services, Small Business Marketing, Uncategorized

How to Attract the Right Clients

As small businesses, one of the most important pieces of your job (besides your product) is constant NCA, or new customer acquisition.  We often lose focus by concentrating on how to get in front of thousands of people; versus interacting with the right audience. 5 Simple Steps to Targeted New Customer Acquisition Online 1- Analyze… Continue reading How to Attract the Right Clients