Digital & Social Marketing
Around every corner, brick and mortar giants like Sears, and neighborhood shops alike are shutting their doors. Many people cry out that Amazon has killed the retail industry, making competition impossible. But let's summarize why Amazon is not a small business' enemy - it's an untapped tool for entrepreneurs. Over 1/2 of the Items Sold… Continue reading Why Amazon is NOT Your Enemy
I'm gonna go out on a limb here and say something controversial. Marketing automation can kill a business. If you're like many small business owners, you spend time listening to podcasts preaching about marketing automation. "Earn money while you sleep!" they say. "Set up chatbots that direct customers where you want them!" another has preached.… Continue reading Why Automation Can Kill Business
It's important to understand how the major channels of digital marketing are intertwined. This includes search advertising, mobile marketing, display advertising, and social marketing. An effective marketer knows that each of these channels make up a piece to a much larger puzzle that guides the customer through a journey from discovery to purchase to advocate. How To… Continue reading What is Multi-Channel Online Marketing in 2019
SEO stands for Search Engine Optimization, or in more basic terms, how you will rank higher in query results for search engines such as google. SEO iS a "free" element of your Search Engine Marketing (SEM) strategy which encompasses both on and off page tactics to rule keyword rankings. How Can Small Businesses Benefit From… Continue reading What is SEO Marketing
As small businesses, one of the most important pieces of your job (besides your product) is constant NCA, or new customer acquisition. We often lose focus by concentrating on how to get in front of thousands of people; versus interacting with the right audience. 5 Simple Steps to Targeted New Customer Acquisition Online 1- Analyze… Continue reading How to Attract the Right Clients