Des Moines West Side Chamber Marketing as a Service Menu Version 2


focus on what you do best, we’ll handle the rest.

Marketing as a Service

Des Moines West Side Chamber strives to help all West Side business and organizations succeed by providing promotional resources, advocacy, networking opportunities, and educational experiences. Their unique footprint boasts some of the most iconic areas of the city including Ingersoll, Drake’s Dogtown, Beaverdale and Merle Hay Mall.

 

Foundation

Marketing As a Service Base

  • Chamber Member Research

  • Staying Up to Date with Events and Relevant Des Moines news

  • Consulting with the Executive Director & West Side Board of Directors

  • Creating Easy to Use Systems to Collect Member Data Such as Spotlight Forms for Board Members & Ambassadors


 

Social Add-On

Ramp Up Chamber Social Media

The purpose of the chamber’s social media is simple, to encourage brand awareness of members, to connect people in the community, and to spread chamber initiatives.  In addition, we need to segment the audiences on all platforms so that they fit each platform purpose.

Brand awareness will be through member spotlights gathered through a google form, new video stop-in spotlights, resharing of relevant member news, and encouraging members to send content to the chamber to share.  Connecting people comes from the ambassador/board member spotlights which serve as a tool to reward the most engaged members and also recruit for the next year.  Chamber initiatives are the overlying goals of the chamber including DEI, education and community involvement.  Lastly, the final chamber initiative is revenue.  This includes event attendance, gaining attention from prospective members, and diving into “Why I Chamber”. 

  • Watching DM’s and Re-sharing big member news to stories/feed

  • Listing Events (up to 12 a month)

  • 3 Stories a Week Done for You

  • Facebook & Twitter– Engagement has gone down since posting every day, and no boosts in the plan. We want to stick to spotlighting faces, sharing timely information & educating about membership ROI organically.

    1. Tuesday: Board or Ambassador Spotlight (using spotlight form)

    2. Wednesday: Why I Chamber (12 week rotation of chamber benefits)

    3. Thursday: Re-share from member or CatchDSM, GDMP, Drake etc

    4. Friday: Call to shop/do local (member spotlight services & retail)

    5. Monthly Spotlight (Monday)- Video from visiting the chamber

    6. Ad Hoc: Post photos from an event, news from member press release etc.

  • Instagram– Engagement has improved in the past month. We’ll continue to do stories 1/day, but change posting below:

    1. Tuesday: Board or Ambassador Spotlight (using spotlight form)

    2. Wednesday: Why I Chamber (12 week rotation of chamber benefits)

    3. Friday: Call to shop/do local (member spotlight services & retail)

    4. Sunday: Neighborhood Spotlight (Drake, Merle Hay, Ingersoll, Etc)

    5. Monthly Spotlight (Monday)– Video from visiting the chamber

  • LinkedIn & GMB – Post impressions have grown 526% in the past month, so we want to continue with the momentum, but dial back on topics that are not geared towards business updates or spotlights.

    1. Tuesday: Board or Ambassador Spotlight (using spotlight form)

    2. Wednesday: Why I Chamber (12 week rotation of chamber benefits)

    3. Thursday: Re-share from member or CatchDSM, GDMP, Drake etc- timely business information

    4. Monthly Spotlight (Monday)– Video from visiting the chamber

    5. Ad Hoc: Post photos from an event, news from member press release etc.


Newsletter Add-On

Keep Members Up to Date

The new suggested focus for email marketing is to #1- keep engaged users up to date.  This includes upcoming events, timely details, and of course WHY they chamber- whether that is the benefits or a tutorial on how to gain ROI.  We don’t want to send the same information twice weekly, especially to disengaged readers.  So instead, we are segmenting the most engaged users, then the subscribers that are just there for small updates.  Both eblasts will serve a unique purpose and keep our open rates at a healthy percentage.

  • 1 Weekly Member Update

    • Time: Thursday 10AM

    • Segment: Engaged Users

    • Recipe:

      • Top Priority (Relevant timely news, or chamber initiative)

      • Upcoming Event (Registrations are closing, or what is coming)

      • Ambassador/Board Member Spotlight (Spotlighting engaged members through a bio form)

      • GDMP Perk (A benefit or resource coming from their dual membership)

      • Chamber ROI (How to use a website function, how to submit a press release, how to ask for a referral..)

  • 1 Bi Weekly Newsletter

    • Time: Every other Tuesday 10AM

    • Segment: All Subscribers

    • Recipe:

      • Top Priority (Relevant timely news, or chamber initiative)

      • Upcoming Event (Registrations are closing, or what is coming)

      • Business Member Spotlight (Company spotlight for new members, investors, sponsors)

      • “Why I Chamber” Benefit (Networking, Brand Awareness, Workshops, Referrals, Community Involvement)

      • Programs (BOSS, Referral Group, Ambassador Program, DEI)


Investment : $800/Month

3 Month Engagement Required