Elliott Equipment Marketing as a Service Menu


focus on what you do best, we’ll handle the rest.

Marketing as a Service

Elliott Equipment Co is a regional dealer of large equipment, looking to enhance digital advertising to bring in high intent leads. For the used sector, EEC has the potential to market nationwide, which is a new marketing initiative. The goal for the marketing plan is to develop a system of more incoming leads & more qualified leads for the sales team to naturally close.

Foundation

 

Marketing As a Service Base

  • Keyword Research (on going list and analytics included)

  • Optimized blog post monthly to enhance search optimization

  • PPC Campaigns Audit (google ads, facebook ads, re-marketing, etc.)

  • Backlink monitoring for bad links

  • Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)

SEO Add-On

Get Noticed on Search Engines

  • Backlink Outreach

  • SEM Rush Health Reports and Error Fixes

  • Ongoing H1/H2/H3  & Meta Data Updates 

  • Landing Page Optimizations

  • Manage Directory listings (Google My Business, Yelp, Chamber of Commerce, Bing, industry specific, etc)



Discovery Call

 

Content Add-On

Content to Attract Ideal Clients

  • 1 Content Rich blog posts

    • Keyword optimization

    • Meta Data

    • H1/H2/H3 optimization

    • Insite & outbound link strategy

    • Rich images with alt data

    • Schema Markups

  • Landing Page Per Client Segment/Product

  • 1 Monthly Newsletter Email Marketing (generation, copywriting, testing, optimization)

 

PPC Add-On

Optimized Paid Ads to Drive Traffic

  • Keyword Organization

    • Ad Grouping

    • Theme Ad Testing

    • Broad/Phrase/Exact Match Bid Adjustments

  • Ad Creative Design work (up to 3 new ads a month)

  • Ad Schedule Optimization & Bid Adjustments

  • Ad Landing Page Optimization

  • Suggested Ad Spend – Facebook, LinkedIn, Google, Yelp

 

Social Add-On

Ramp Up Your Social Media

  • Optimize profiles (about, links, cover and profile photos, messaging bots)

  • Analyze social media platforms and strategy

  • Connecting business goals with messaging

  • Listing Equipment for Sale (up to 3 a week)

  • Posting Formula (2x week per platform- heavy FB & LinkedIn Focus):

    • Week 1:

      • Monthly Theme Focus

      • Fact about equipment/Humor (hoping we can find one that people share)

    • Week 2:

      • Monthly Theme Focus

      • Shoulder Industry Promotion (to tag some people and get some good aura)

    • Week 3:

      • Monthly Theme Focus

      • Latest Updates/Unique Selling Prop/Video About How to Use (keeping everyone up to date)

    • Week 4:

      • Monthly Theme Focus

      • Customer Testimonial/Share a Customer/Book a Tutorial (keeping everyone up to date)

  • 3 Stories a Week Done for You

  • Engagement 5 days a Week

    • Commenting on shoulder industries

    • Replying to comments

    • Engaging with followers/influencers

 

Sales Add-Ons

Support Your Sales Team

  • Email funnel support (up to 2 a month)

    • Intro email

    • Follow up

    • Check in (Survey)

    • Add on

  • Sales marketing design support (up to 4 projects a month)

    • Brochures

    • Flyers

    • Business Cards

    • Promotional Material Design

  • Design monthly marketing strategy- ie work with haulers, holiday parties, workshops

 

Extras

Client Scheduling Portal Ad-Ons

$200/One-Time-Fee

  • See Full Content Calendar Scheduler in order to approve posts before they go out

  • Comment for Edits

  • Up to 5 Edits Included a Month

Consulting Ad-Ons

$120/Hour

  • Monthly strategy sessions to review analytics and predictive marketing models

  • Analyze social media platforms and SEO strategy

  • Review tools for automation and optimization

  • Connecting business goals with messaging

  • Full SEO checklist roadmap

Consulting Packages Ad-Ons

$300/4 Sessions, 1 hour per Session

  • Monthly strategy sessions to review analytics and predictive marketing models

  • Analyze social media platforms and SEO strategy

  • Review tools for automation and optimization

  • Connecting business goals with messaging & shouldering industries

  • Full SEO checklist roadmap

Photo Shoot Ad-Ons

$350/One-Time-Fee

  • We pick up products & shoot 50 lifestyle/product photos to be used

  • For an additional $200, we will send photographer out to location to shoot



Let’s Talk

Investment Total: $2250/Month