focus on what you do best, we’ll handle the rest.
Marketing as a Service
Elliott Equipment Co is a regional dealer of large equipment, looking to enhance digital advertising to bring in high intent leads. For the used sector, EEC has the potential to market nationwide, which is a new marketing initiative. The goal for the marketing plan is to develop a system of more incoming leads & more qualified leads for the sales team to naturally close.
Foundation
Marketing As a Service Base
-
Keyword Research (on going list and analytics included)
-
Optimized blog post monthly to enhance search optimization
-
PPC Campaigns Audit (google ads, facebook ads, re-marketing, etc.)
-
Backlink monitoring for bad links
-
Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)
SEO Add-On
Get Noticed on Search Engines
-
Backlink Outreach
-
SEM Rush Health Reports and Error Fixes
-
Ongoing H1/H2/H3 & Meta Data Updates
-
Landing Page Optimizations
-
Manage Directory listings (Google My Business, Yelp, Chamber of Commerce, Bing, industry specific, etc)
Content Add-On
Content to Attract Ideal Clients
-
1 Content Rich blog posts
-
Keyword optimization
-
Meta Data
-
H1/H2/H3 optimization
-
Insite & outbound link strategy
-
Rich images with alt data
-
Schema Markups
-
-
Landing Page Per Client Segment/Product
-
1 Monthly Newsletter Email Marketing (generation, copywriting, testing, optimization)
PPC Add-On
Optimized Paid Ads to Drive Traffic
-
Keyword Organization
-
Ad Grouping
-
Theme Ad Testing
-
Broad/Phrase/Exact Match Bid Adjustments
-
-
Ad Creative Design work (up to 3 new ads a month)
-
Ad Schedule Optimization & Bid Adjustments
-
Ad Landing Page Optimization
-
Suggested Ad Spend – Facebook, LinkedIn, Google, Yelp
Social Add-On
Ramp Up Your Social Media
-
Optimize profiles (about, links, cover and profile photos, messaging bots)
-
Analyze social media platforms and strategy
-
Connecting business goals with messaging
-
Listing Equipment for Sale (up to 3 a week)
-
Posting Formula (2x week per platform- heavy FB & LinkedIn Focus):
-
Week 1:
-
Monthly Theme Focus
-
Fact about equipment/Humor (hoping we can find one that people share)
-
-
Week 2:
-
Monthly Theme Focus
-
Shoulder Industry Promotion (to tag some people and get some good aura)
-
-
Week 3:
-
Monthly Theme Focus
-
Latest Updates/Unique Selling Prop/Video About How to Use (keeping everyone up to date)
-
-
Week 4:
-
Monthly Theme Focus
-
Customer Testimonial/Share a Customer/Book a Tutorial (keeping everyone up to date)
-
-
-
3 Stories a Week Done for You
-
Engagement 5 days a Week
-
Commenting on shoulder industries
-
Replying to comments
-
Engaging with followers/influencers
-
Sales Add-Ons
Support Your Sales Team
-
Email funnel support (up to 2 a month)
-
Intro email
-
Follow up
-
Check in (Survey)
-
Add on
-
-
Sales marketing design support (up to 4 projects a month)
-
Brochures
-
Flyers
-
Business Cards
-
Promotional Material Design
-
-
Design monthly marketing strategy- ie work with haulers, holiday parties, workshops
Extras
Client Scheduling Portal Ad-Ons
$200/One-Time-Fee
-
See Full Content Calendar Scheduler in order to approve posts before they go out
-
Comment for Edits
-
Up to 5 Edits Included a Month
Consulting Ad-Ons
$120/Hour
-
Monthly strategy sessions to review analytics and predictive marketing models
-
Analyze social media platforms and SEO strategy
-
Review tools for automation and optimization
-
Connecting business goals with messaging
-
Full SEO checklist roadmap
Consulting Packages Ad-Ons
$300/4 Sessions, 1 hour per Session
-
Monthly strategy sessions to review analytics and predictive marketing models
-
Analyze social media platforms and SEO strategy
-
Review tools for automation and optimization
-
Connecting business goals with messaging & shouldering industries
-
Full SEO checklist roadmap
Photo Shoot Ad-Ons
$350/One-Time-Fee
-
We pick up products & shoot 50 lifestyle/product photos to be used
-
For an additional $200, we will send photographer out to location to shoot