Family Planning Council Marketing as a Service


focus on what you do best, we’ll handle the rest.

Marketing as a Service

Family Planning Council of Iowa’s mission is to provide quality reproductive health care and family planning services to all people in Iowa who desire it. Through the initial partnership with Creative DSM, social media fan base has been increasing allowing FPCI to reach more families in need, and educate the community about the mission. In addition, a 225% growth in visitors to the website is a great signal of the community impact being made through digital efforts. Creative DSM helped achieve this through social media content with relevant backlinks and keyword focused content.

Creative DSM intends to continue to grow the reach of Family Planning Council of Iowa through digital marketing outreach, content creation, and creating new objectives for fundraising within the public.

Our Core Goals Moving Forward Include:

 

  • Brand awareness

  • Educate the public

  • Raise awareness to release the stigma

  • Provide content for clinics to share

  • Spotlight FPCI funded clinics

  • Raise awareness to the Movie Talk Initiative 

  • Bring visitors to the clinic finder page

  • Assist in building a network for Rachel’s LinkedIn

  • Targeting funding partners & intiatives

  • More video creation for high engagement

  • Telling the story about WHAT FPCI is and does for the community

  

Foundation

 

Marketing As a Service Base

  • Keyword Research (on going list and analytics included)

  • Optimized blog post monthly to enhance search optimization

  • PPC Campaigns Audit (google ads, facebook ads, re-marketing, etc.)

  • Backlink monitoring for bad links

  • Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)


SEO

Get Noticed on Search Engines

  • Backlink Outreach

  • SEM Rush Health Reports and Error Fixes

  • Ongoing H1/H2/H3  & Meta Data Updates 

  • Landing Page Optimizations

  • Manage Directory listings (Google My Business, Yelp, Chamber of Commerce, Bing, industry specific, etc)



 

PayPerClick

Optimized Paid Ads to Drive Traffic

  • Keyword Organization

    • Ad Grouping

    • Theme Ad Testing

    • Broad/Phrase/Exact Match Bid Adjustments

  • Ad Creative Design work (up to 3 new ads a month)

  • Ad Schedule Optimization & Bid Adjustments

  • Ad Landing Page Optimization

  • Suggested Ad Spend – Facebook, LinkedIn, Google, Yelp


 

Social

Ramp Up Your Social Media

  • Optimize profiles (about, links, cover and profile photos, messaging bots)

  • Analyze social media platforms and strategy

  • Connecting business goals with messaging

  • Interacting on profiles with relevant content

  • Adding outline for TikTok Strategy to create content that reaches an ideal client

  • Also adding LinkedIn strategy for Rachel’s personal account as well as attracting bigger funding partners

  • Posting Formula (2x week per platform- heavy FB & LinkedIn Focus):

    • Week 1:

      • Monthly Theme Focus

      • Spotlight a birth control method or service

    • Week 2:

      • Monthly Theme Focus

      • Raise support awareness

    • Week 3:

      • Monthly Theme Focus

      • About a team member or clinic

    • Week 4:

      • Monthly Theme Focus

      • Humor/News/Relevant article sharing

  • 3 Stories a Week Done for You

  • Engagement 5 days a Week

    • Commenting on shoulder industries

    • Replying to comments

    • Engaging with followers/influencers


 

Strategy

Strategy Support

  • Develop new campaigns for missions

    • Fundraising

    • Partnerships

    • Initiatives

  • Bi-Weekly check in sessions to review analytics and predictive marketing models

  • Analyze social media platforms and SEO strategy

  • Review tools for automation and optimization

  • Connecting business goals with messaging

  • Full SEO checklist roadmap



Investment Total:

$10,000 for 3 month extension

Or $17,000 for 6 month extension