Apple is not letting us track customers, Google is removing third party cookies. We’re hearing it all over, the digital marketing world is collapsing. FALSE. Lazy digital marketing is ending. Now is our time to build it right.
June’s Marketing Tip: Build First Party Data
Do you know which specific customers give you the most revenue? Do you know how the deal was closed? How will you ever get this information without Facebook and Google’s help? It’s simple, start asking questions.
For years marketers have been able to take the easy way out relying on third party platforms to know your customers for you, but what if you started an email list and started asking for the information yourself? This is the future of digital marketing.
Soon we’ll realize it’s where we wanted to be all along.