Graziano’s ECommerce Plan

focus on what you do best, we’ll handle the rest.

Marketing as a Service

Graziano Brothers is a Southside Italian Tradition since 1912 right her in Des Moines. They are looking to start an e-commerce platform with tied in solutions for shipping, sales funnels and digital advertising. The goal for the marketing plan developed by Creative DSM is to provide a platform to effortlessly create inbound sales to ship nationwide.


Website Foundation

Planning, Designing & Creating a New Platform

  • Keyword Research

    • Copywriting

      • Category Pages

      • Product Descriptions

      • Meta Data & Alt Tags

  • Design Wireframe Plan

    • SiteMap Customization

      • Shop Page Design

      • Category Page Designs

        • Product Page Designs

          • Photo optimization

      • Contact Us Design

      • FAQ Page Design

    • CheckOut Process Mapping

      • Cart Design

      • Shipping Options

      • Order Emails

        • Abandoned Cart Emails

    • Live Dev Site for Approval

Technical Set Up

Get Noticed on Search Engines

  • Integrating Shipping Options

  • Working with WooCommerce/BigCommerce through WordPress

  • Integrating email marketing for:

    • Abandoned Cart

    • Order Confirmation

    • Shipping Confirmation

    • Review Request

  • Backlink Outreach to Get Shop Noticed

  • SEM Rush Health Reports and Error Fixes

  • H1/H2/H3  & Meta Data Updates 

  • Landing Page Optimizations

  • 301 Redirects from Old Site

Web Build Investment Total: $20,000

*does not include WordPress, WooCommerce/BigCommerce subscription price*


SEO Content

Content to Attract Ideal Clients

  • 2 Content Rich blog posts

    • Keyword optimization

    • Meta Data

    • H1/H2/H3 optimization

    • Insite & outbound link strategy

    • Rich images with alt data

    • Schema Markups

  • Blog Promotion for social media

    • Facebook

    • Instagram

    • Google My Business


Pay Per Click Ads

Optimized Paid Ads to Drive Traffic

  • Keyword Organization

    • Ad Grouping

    • Theme Ad Testing

    • Broad/Phrase/Exact Match Bid Adjustments

  • Ad Creative Design work (up to 3 new ads a month)

  • Ad Schedule Optimization & Bid Adjustments

  • Ad Landing Page Optimization

  • Suggested Ad Spend – Facebook, LinkedIn, Google, Yelp


Email Marketing


Remind Your Users to Buy This Week

  • Monthly Newsletter Which Includes

    • Seasonal Recipe with Grocery List

    • Behind the Counter Spotlight (Staff, History, Updates, Southside Italian Update)

    • Featured Item of the Month

  • Weekly Email Special

    • Reminder to check out by x day to ship out this week



Support Your Sales Team

  • Monthly Meeting (1 Hour)

    • Review Analytics

    • Review Plan for next Month

    • Review upcoming deals

  • Focus on sales

Investment Total: $2050/Month + $950 Ad Spend