Small Business Marketing

How to Use Social Media As Inbound Marketing

Getting your audience to engage and build your brand awareness can be difficult at times. By keeping up with trends and implementing inbound marketing into your brand, you could have the ability to reach a greater audience, improve your sales and build better relationships with your customers or viewers. Keep reading to learn more about how to use social media as inbound marketing!

What is inbound marketing?

Inbound marketing is a business methodology that draws in customers by creating unique and purposeful content and experiences tailored to them. By using inbound marketing, your brand can better connect with potential or ideal target audiences that have the ability to improve customer relationships over time.

Types of Inbound Marketing

There are many types of inbound marketing your company can do to gain more traction and attract a wider audience. Some examples your company can try out would be:

  • Blogs

  • Infographics

  • eBook

  • Webinar

  • Podcast

  • Videos

  • Social Media

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Why use social media for inbound marketing?

Using social media for inbound marketing is crucial when connecting with your audience as it is their go-to for customer to business feedback and engagement. Being able to connect with your audience through social media is important for promoting new products, ideas, feedback from customers or your audience and so much more.

4 Inbound Marketing Strategies on Social Media

1. Leverage Instagram Stories

Instagram story algorithms are constantly changing and can be difficult to stay up with. By utilizing Instagram stories for inbound marketing, your brand will be able to inhabit the entire screen of a potential user or customer which can increase their attention span to only focus on what is in front of them.

2. Create Videos

Creating a viral video is an amazing way to gain a lot of attention from a wide audience. Videos that grab a wide audience have the ability to increase your brand awareness, improve sales and heighten engagement significantly.

Throughout many social media platforms such as Instagram and TikTok, there are also trending sounds. Creating videos using current trending sounds will have the ability to increase the chance of a video going viral or getting more attention than usual!

3. Start an Influencer Marketing Campaign

Influencers are everywhere nowadays. Using an influencer to promote your brand or specific products you may sell can increase the awareness of your company through their following and yours. When working with an influencer, the ability to grab your audience’s attention because that influencer already has an established relationship with those you may be attracting.

4. Use Paid Advertising

With paid ads, your content has the ability to get in front of people’s face at a much quicker rate. Although organic social media posts are useful tools for reaching your target audience, paid social media ads are even better when it comes to effectiveness and quickness.

If your company decides to start using paid advertising, it doesn’t have to be for every ad. When you decide on a paid advertising campaign, you can then choose specified platforms to target your audience on. Remember to always have a strong headline and call-to-action when running paid advertisements as you will get more attention and reasoning for people to click on the ad!


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