Iowa Des Moines Supply Branding Proposal

focus on what you do best, we’ll handle the rest.

Brand Launch

Iowa Des Moines Supply is a commercial products distributor that has been serving central Iowa for over 75 years, looking to build an OEM brand of cleaning supplies. The brand needs to speak to the midwestern hospitality industry as the main target audience, and speak to be the most concentrated line of supplies on the shelf. The company is looking for sales support materials to sell the brand as well as a brand guidelines & packaging work.


Brand Identity


Branding Design Base

  • Competitor Research for the Commercial Hospitality Sector

  • Target Market Research into Brand Colors & Fonts

  • 3 Brand Mood Boards to Choose from at Kick Off

  • Overall Brand Mission Statement & Tagline

  • Logo Creation with Multiple File Types & Color Codes

  • Brand Guidelines Packet for Future Creation

Packaging Design

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Graphic Design for Factory Print

  • Apply overall branding to dieline from the factory

  • Edit the legal warning text to comply with chemical regulations

  • Create sub-branding for 20 products within the overall brand line

  • Apply edits to packaging design to prepare ready for print files


Sales Add-Ons

Support Your Sales Team

  • Brand Launch Communication

    • Brand intro email

    • Product Intro Email (up to 5 product collections)

    • Add on

  • Sales marketing design support (up to 4 projects)

    • Brochures

    • Flyers

    • Business Cards

    • Promotional Material Design

  • Design monthly marketing strategy- ie work with haulers, holiday parties, workshops

Investment Total: $6250



Ongoing Monthly Support


  • Up to 8 hours design work for packaging edits

  • Sending updates to sales brochures, personalizing per staff member

  • Posting 2x week on social media (Facebook, LinkedIn, Google My Business)

Photo Shoot Ad-Ons


  • We pick up products & shoot 50 lifestyle/product photos to be used

  • For an additional $200, we will send photographer out to location to shoot