Step 2: Implement Your Digital Strategy
unlike some of our competitors, we prefer to implement the strategies together. because marketing isn’t rocket science, but it is time consuming.
We’ll review your CMS choices, and the benefits each can provide for your specific business with a responsive mobile friendly design focus. From there, we implement the basics of on-page SEO including optimized URLs, H1/H2/H3s, alt tags, meta data and titles.
Beyond the actual content management system chosen, the next most important part is building out a technology stack that promotes consistent marketing. This includes lead infrastructure, email marketing, automation tools, and analytical infrastructure like Google Analytics and Search Console.
SEO is never a set it and forget it strategy. With the ever evolving nature of the internet, it is important for marketers to keep relevant content and keep up with the latest trends. We work with our clients to provide a content calendar tailored towards ideal customers, focused on business goals like margins and inventory, and optimized for each social platform.
We focus on three main channels of lead generation for new customer acquisition and revenue growth. Our inbound strategies are focused around consistent search engine optimization. The second channel focuses on outbound strategies such as automated email sequences and push notifications. And finally one of our favorite channels is paid media, including pay-per-click ads, local link outreach, and referral networking.