Marty McFly Marketing as a Service Menu

focus on what you do best, we’ll handle the rest.

Marketing as a Service

DJ Marty McFly is a local DJ, and business owner of DSM Dance and Party DJs. The plan below aims to enhance digital advertising to bring in new bookings to DSM Dance and Party DJs, building brand awareness and ultimately resulting in increased revenue.



Marketing As a Service Base

  • Topic & Keyword Research (on going list and analytics included)

  • PPC Campaigns Audit (google ads, facebook ads, re-marketing, etc.)

  • Backlink monitoring for bad links

  • Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)



Marketing Plan to Attract Ideal Clients

  • Step 1: Present YouTube Marketing Plan for Marty

    • Creative DSM to Outline Topics (2 a Month)

    • Marty to Provide Feedback

    • CDSM to Finalize Plan

  • Step 2: Video Promotion

    • Marty to Record Video on Phone/Zoom/Go pro

    • CDSM Upload to YouTube with Description & Links

    • CDSM Release on Social Platforms

    • Create Snippet for Newsletter

  • Step 3: Social Plan

    • Advise Marty on 1 LIVE a Week

    • See Below for Regular Posts


PPC Add-On

Optimized Paid Ads to Drive Traffic

  • Keyword Organization

    • Ad Grouping

      • Engaged Couples

      • Parents of Marrying Age

      • Event Planners

    • Theme Ad Testing

    • Broad/Phrase/Exact Match Bid Adjustments

  • Ad Creative Design work (up to 3 new ads a month)

  • Ad Schedule Optimization & Bid Adjustments

  • Ad Landing Page Optimization- Landing Page Per Key Issue

  • Suggested Ad Spend – Facebook, LinkedIn, Google, Yelp:

    • ~$10/ 1000 Ad Impressions

    • Repeat ~5x to Stop Scroll


Social Add-On

Ramp Up Your Social Media

  • Optimize profiles (about, links, cover and profile photos, messaging bots)

  • Analyze social media platforms and strategy

  • Connecting Business Goals with Messaging

  • Posting Formula (2x week per platform- heavy FB, Insta & LinkedIn Focus):

    • Week 1:

      • Monthly Theme Focus

      • Things to Do in DSM

    • Week 2:

      • Monthly Theme Focus

      • Event Planning Tips

    • Week 3:

      • Monthly Theme Focus

      • Customer Testimonial/Share a Customer/Book a Tutorial (keeping everyone up to date)

    • Week 4:

      • Monthly Theme Focus

      • Community Involvement Spotlight (organizations or past schooling/etc)

  • 3 Stories a Week Done for You

  • Engagement 5 days a Week

    • Commenting on shoulder industries

    • Replying to comments

    • Engaging with followers/influencers

Investment Total: $1250/Month + $550 Ad Spend