Small Business Marketing

Promote Community Over Products

Do you follow anyone on social media that is consistently posting about things you should buy? Yah, me neither. In fact, those people are usually thinned out by the algorithm if I haven’t unfollowed them already.

August Marketing Tip: Promote Community Over Products

What does this mean? It means it’s time to get a little more creative with your content. Focus on engagement enhancing strategies that add value to your users. This includes funny quotes that resonate with the audience, relevant news that echo important facts within the industry, and timely announcements about new exciting features. The possibilities are really endless, but the goal is the same. Work on building your community, not just building the pipeline to your products.

Let’s make marketing human again.

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