Safe Cities Plan

focus on what you do best, we’ll handle the rest.

Marketing as a Service for Safe Cities

SafeCities is a rebrand, launching from Informer Systems, looking to break into the digital advertising realm. The goal for the marketing plan is to develop a system of more incoming leads & more qualified leads for the sales team to close.



Marketing As a Service Base

  • Keyword Research (on going list and analytics included)

  • Optimized blog post

  • PPC Campaigns Audit (google ads, facebook ads, re-marketing, etc.)

  • Backlink outreach

  • Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)


SEO Add-On

Get Noticed on Search Engines

  • Backlink Outreach

  • SEM Rush Health Reports and Error Fixes

  • Ongoing H1/H2/H3  & Meta Data Updates 

  • Schema Markups

  • Landing Page Optimizations

  • Manage Directory listings (Google My Business, Yelp, Chamber of Commerce, Bing, industry specific, etc)


PPC Add-On

Optimized Paid Ads to Drive Traffic

Up to 3 ads created a month, maintaining 4 total each month

  • Keyword Organization

    • Ad Grouping

    • Theme Ad Testing

    • Broad/Phrase/Exact Match Bid Adjustments

  • Ad Creative Design work

  • Ad Schedule Optimization & Bid Adjustments

  • Ad Landing Page Optimization

  • Ad Spend Included – Facebook, LinkedIn, Google


Monthly Meetings

  • See Content Calendar Scheduler

  • Comment for Edits

  • Up to 5 Edits Included a Month

  • Review Analytics from Past Month

Investment Total: $2250