made with Care for
Steve Bruere
As the president of Peoples Company, a home grown farm background, and various other business dealings, Steve Bruere has the ability to be a voice within the agricultural space. He is looking to expand his reach via instagram with an intentional strategy to connect the public with agricultural missions throughout the country.
Our plan focuses on a strategy to express, not only Steve’s business reach, but also to inform followers about the opportunities available through land investments. The focus will be on instagram, with optional additions of Facebook & LinkedIn platforms included.
The Land of Opportunity Campaign
5 Social Posts + Engage + Stories
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Step 1- optimize bio & set clear mission to link tree
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5 Posts a Week Formula:
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Steve’s Advice (1 blurb of advice, whether in business, farming, vineyards, legislation, etc, guided through suggestions from CDSM, approval from Steve’s team)
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Land Investment Focus (inspirational photos of land capabilities- rolling fields, farming, wineries, recreational)
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Partner Business Focus (feature Steve’s winery, Middlebrook.. etc)
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Product Focus (things that come from the land— beautiful images of things you can sell from your land investment like harvesting, wine, hemp?)
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Family Focus (About Steve, his background, his family, showing that he is an actual person with a voice for family values)
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Ad Hoc Posting Requests Sent Via Email (10/month)
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5 Stories a Week Done for You
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Up to 15 Ad Hoc Twitter Posts a Month
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M-F 9-5 posting, or 24 hour response time
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Up to 15 YouTube Videos
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Thumbnails, captions & distribution by CDSM
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Content provided by client
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Engagement 7 days a Week
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Commenting on shoulder industries
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Replying to comments
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Engaging with followers/influencers to encourage new followers
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Responding to DM’s within 24 hrs
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1 Hour Kick off Meeting
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Re-Posting of Fan Photos