Digital & Social Marketing
Search Engine Optimization strategies change with a never ending lightening pace, which requires small businesses to shift focus with every algorithm change. However, backlinks seem to be one piece of the SEO juice that hasn’t changed importance since the very first Google update. So let’s talk about what backlinks are, and why they are important to large and small businesses alike.
Managing a small business website takes more than just creating content and letting it sit. Google Analytics is a free tool that most business owners have some type of peripheral view to, and if you don’t get started today. It’s free.
A blog is a great way to shared owned content that positions your business as an expert in the industry and gives value to your consumer. Whether the blog focuses on ways to efficiently use your product, a spotlight on a business partner, or a behind the scenes look at your business, your content is aimed to catch the eye of your ideal customer.
The ultimate question: “How can I get more sales from social media?”. And the short answer is, social media isn’t always the right platform for sales conversions.
First of all, whenever you are asking something from a client, MAKE IT EASY. Always include a link, and be polite. You never want to force a review, or do exchanges for it as it's against Google policy. But a polite ask is better than not receiving anything. 🙂
SEO is search engine optimization, which is a fancy way of describing your link ranking on Google, Bing and Yahoo. If your business has a website, and you don’t have a search engine optimization strategy in place, let’s review SEO 101.
You’ve heard about local search, but what steps can you take to improve your local SEO? Check this “How To” guide for Apple maps.