Search Engine Optimization strategies change with a never ending lightening pace, which requires small businesses to shift focus with every algorithm change. However, backlinks seem to be one piece of the SEO juice that hasn’t changed importance since the very first Google update. So let’s talk about what backlinks are, and why they are important to large and small businesses alike.
First of all, whenever you are asking something from a client, MAKE IT EASY. Always include a link, and be polite. You never want to force a review, or do exchanges for it as it's against Google policy. But a polite ask is better than not receiving anything. 🙂
You’ve heard about local search, but what steps can you take to improve your local SEO? Check this “How To” guide for Apple maps.