focus on what you do best, we’ll handle the rest.
Marketing as a Service
Tyler Till is a well rounded realtor well-rounded focusing in land and residential sales including new construction in Central Iowa. He is looking to enhance digital advertising to bring in high intent leads, and free up his time spent on marketing. The goal for the marketing plan is to develop a system of more incoming leads & more qualified leads for the sales team to naturally close.
Foundation
Marketing As a Service Base
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Keyword Research (on going list and analytics included)
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Staying Current with New Opportunities and Connections
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Backlink monitoring for bad links
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Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)
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Optimizing Flow through FollowUp Boss
SEO Add-On
Get Noticed on Search Engines
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Backlink Outreach
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SEM Rush Health Reports and Error Fixes
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Ongoing H1/H2/H3 & Meta Data Updates
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Landing Page Optimizations
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Manage Directory listings (Google My Business, Yelp, Chamber of Commerce, Bing, industry specific, etc)
Content Add-On
Content to Attract Ideal Clients
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1 Content Rich blog posts
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Keyword optimization
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Meta Data
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H1/H2/H3 optimization
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Insite & outbound link strategy
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Rich images with alt data
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Schema Markups
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Landing Page Per Client Segment/Product
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1 Monthly Newsletter Email Marketing (generation, copywriting, testing, optimization)
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YouTube Plan for Tyler to Follow
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4 Video Ideas a Month
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Creative DSM to Post on YouTube, Promote on Social & Add to Website
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PPC Add-On
Optimized Paid Ads to Drive Traffic
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Keyword Organization
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Ad Grouping
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Theme Ad Testing
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Broad/Phrase/Exact Match Bid Adjustments
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Ad Creative Design work (up to 3 new ads a month)
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Ad Schedule Optimization & Bid Adjustments
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Ad Landing Page Optimization
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Suggested Ad Spend – Facebook, LinkedIn, Google, Yelp
Social Add-On
Ramp Up Your Social Media
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Optimize profiles (about, links, cover and profile photos, messaging bots)
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Analyze social media platforms and strategy
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Connecting business goals with messaging
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Watching DM’s and Re-sharing big member news to stories/feed
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Listing Events (up to 12 a month)
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Posting Formula (2x week per platform- FB, Instagram, LinkedIn, Twitter, Google My Business):
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Post 1/Weekly: Monthly Theme Highlight
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Post 1/Weekly: Engagement
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Tyler’s USP
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What’s going on in the area
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Interesting home trends
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Stats
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Ad Hoc Posting:
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New Listings (Up to 2x wk)
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Open Houses (Up to 1x wk)
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Sold Updates (Round Up to 2x month)
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3 Stories a Week Done for You
Sales Add-Ons
Support Your Sales Team
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Email funnel support (up to 2 a month)
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Intro email
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Follow up
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Check in (Survey)
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Add on
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Sales marketing design support (up to 4 projects a month)
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Brochures
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Flyers
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Business Cards
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Promotional Material Design
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Design monthly marketing strategy- ie work with haulers, holiday parties, workshops
Extras
Client Scheduling Portal Ad-Ons
$200/One-Time-Fee
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See Full Content Calendar Scheduler in order to approve posts before they go out
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Comment for Edits
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Up to 5 Edits Included a Month
Consulting Ad-Ons
$120/Hour
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Monthly strategy sessions to review analytics and predictive marketing models
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Analyze social media platforms and SEO strategy
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Review tools for automation and optimization
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Connecting business goals with messaging
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Full SEO checklist roadmap
Consulting Packages Ad-Ons
$300/4 Sessions, 1 hour per Session
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Monthly strategy sessions to review analytics and predictive marketing models
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Analyze social media platforms and SEO strategy
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Review tools for automation and optimization
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Connecting business goals with messaging & shouldering industries
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Full SEO checklist roadmap
Photo Shoot Ad-Ons
$350/One-Time-Fee
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We pick up products & shoot 50 lifestyle/product photos to be used
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For an additional $200, we will send photographer out to location to shoot